Born and raised in Chicago, the birthplace of house music, Bobby De Maria always felt a deep and profound connection to the cities rich musical heritage. However, it was more than just the music itself that captivated Bobby, but rather what it represented- individuality, inclusivity, freedom, and a resolute rejection of social norms. From an early age, Bobby recognized the transformative power of music and saw an incredible opportunity to merge his passion with his entrepreneurial spirit. Fueled by a desire for breaking barriers and bringing people together, Bobby left behind his finance degree from Michigan State, and decided to pursue music business at Columbia, eventually creating Afterlife Entertainment. Afterlife is now a nationally recognized entertainment and marketing company ranging across various genres of music and types of Businesses. Bobby’s passion for the growth of the small business scene and genuine love of music makes Afterlife stand out as an influential force in the worlds of both entertainment & Business.

Mission Statement:

“Come As You Are, Be Who You Are”

Afterlife Services:

  • Talent Buying
  • Concert Promotions / Full Scale Productions
  • Small Business Marketing
  • Data Base management
  • Graphic Design
  • Video Design
  • Audio & Visual Work
  • Event Coordination / Management
  • Social Media Management / Marketing
  • Artist Management
  • Venue Consulting / Management
  • Sponsorship Acquisitions

Notable Partners & Affiliates:

  • Ketel One Vodka
  • Don Julio Tequila
  • Freshie Tequila Seltzer
  • Anheuser Busch
  • Red Bull USA
  • Sam Adams

& Many More

Notable Artists Worked With:

  • Snoop Dogg
  • Nervo
  • Tiesto
  • Busta Rhymes
  • Puddle of Mud
  • Brett Michaels
  • Tommy Lee
  • Robert Delong

& Many More